Thursday, 9 January 2014

i-D Magazine’s “A-Z of Wink!”

A few weeks ago, i-D magazine released a short film boasting the likes of Miranda Kerr, Jourdan Dunn, Georgia May Jagger, and Cara Delevigne, among others, winking in turns from A-Z to their own individual captions. The film was designed to commemorate the launch of the company’s new digital platform.

The notorious Chanel ‘bikini’ which first emerged in the 80s was sported by Miranda Kerr along with many other fashion forward items minus Cara’s hoodie. The film is incredibly playful and visual, I couldn’t think of a better way for i-D to successfully market their brand, especially going into the New Year.

the short.

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