I think it's fair to assume that no couple owns more Balmain clothing, footwear, or accessories than the Wests. We've come to expect their appearance at every show with North in tow as well as New York date nights clad in matching Balmain. However, their metaphorical love affair with Oliver Rousteing has now been cemented by the decision to cast them as the faces of the brand's S/S '15 menswear collection. In typical Kimye style, racy and commercial meets high fashion. Personally I'm still unsure of what to make of this campaign but I guess you can't knock them for trying.