Thursday, 23 January 2014

Rihanna as The Face of Balmain’s Spring 2014 Campaign

There seems to be a recent trend of top designers choosing global singers and icons rather than supermodels to feature in their ad campaigns. Balmain’s creative director Olivier Rousteing’s choice of Rihanna to front the brand is no exception. 

Rihanna channels Balmain’s edgy character and brings personality to the clothes and styles Balmain is well known for. This is an incredibly competent choice on Rousteing’s part given Rihanna’s current position as an icon in both the music and fashion industries.

the short.

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